Your reader is lazy. Not because they’re rude or careless—but because they’re human. Distracted. Busy. Tired. Reading on their phone in a waiting room. You know the drill.
So when you mention a website, don’t just name it. Link to it.
You can find more info on the NSF’s website.
You can find more info on the NSF’s website.
Make it effortless. A lazy reader won’t open a new tab, search for the name, and click through results. They’ll just skip it. If you want them to follow up, make it one click.
Also use meaningful link text—not just click here. That way, your reader knows what the link leads to before clicking, and the content is more accessible for screen readers and assistive technology.
If you’re curious about how to write links that are both clear and accessible, check out Writing Accessible, Clear Links in our Week 9 newsletter.